Our Story
Blue Bird was born from a simple idea: make laundry safer for people and better for the planet. Tired of harsh chemicals and plastic waste, we created powerful, plant-based detergent sheets that are gentle on skin, tough on stains, and kind to the Earth. With our friendly mascot Blue, we’re here to make clean simple, joyful, and sustainable — one sheet at a time.
Why Bluebird Was Born
At Bluebird, laundry isn't just a chore — it's a chance to do better for our homes, our planet, and ourselves. We created Bluebird out of the frustration with wasteful, messy, chemical-filled laundry products. We dreamed of a solution that’s clean, simple, and a little more joyful. That’s how Bluebird was born — a fresh take on laundry that’s as kind to the Earth as it is to your clothes.
Meet Blue – Your Laundry Bestie
Say hello to Blue — our cheerful mascot, laundry superhero, and all-around clean freak (in the best way!). Blue is on a mission to make laundry day brighter, easier, and way more fun. Whether you're tackling a mountain of clothes or just freshening up your favorites, Blue is always by your side — cheering you on with every spin cycle.
A Purpose-Driven Clean
We’re more than just laundry sheets — we’re a movement for clean living with purpose. Bluebird is committed to reducing plastic, minimizing waste, and delivering powerful clean without compromise. Every sheet you use helps us get one step closer to a cleaner planet and a happier home. Together, we can make laundry feel less like a task — and more like a fresh start.
Our Mission
Our Vision
Wash with Purpose. Grow a Forest
At Blue Bird, we believe that doing good should be part of your everyday routine. That’s why we’re not just delivering ultra-effective, skin-friendly detergent sheets—we’re planting trees around the world with every purchase. Our mission is to fight deforestation, restore habitats, and give back to the planet that gives us so much. Whether you're washing baby clothes or your favorite shirt, you’re helping rebuild forests, clean the air, and create a healthier Earth for future generations. Each wash is more than a chore—it’s a choice to make a real, lasting impact. Together, let’s clean with care, and grow a greener tomorrow.
